05/09/2011, Lauren Fisher
When Twitter announced last week that it would be introducing ads into the news stream from accounts that users didn’t follow, it drew a fair amount of criticism. Essentially it means the ad system now more closely reflects Facebook’s, only with its ads being more intrusive into the user experience.
For this reason there is inevitably more backlash against any ad announcement Twitter makes, as we see it impinging on the way in which we use the site and interrupting the organic news that we want to see. But is this criticism against Twitter’s ad product unfounded? Research released by Lab 42 into the way in which users respond to advertising on Twitter shows that it might have higher cut-through than we’d expect. full article && chart && video - TNW
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