The buzzword on everyone’s lips at the moment is social commerce. It’s the area within social media that shows the most promise as it represents a step towards change in the way people engage with social media.
We’ve now progressed from using social media as a place to converse and share content, and as we build up trustworthiness in social channels we are becoming more comfortable with the idea of transferring money and allowing social technologies to transform the shopping experience. Yet it’s also the area where there is the most uncertainty. Will social commerce end up on the mobile or online? How will we pay? How do brands make the most of this? Which social platform will emerge as the leader in social commerce? With this much uncertainty around, I wanted to look at the state of social commerce now, and examine where it’s going. full article - TNW
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